Below is the original version
of the Ameraan letter which Michael Mason was asked to revise
prior to print. We will only provide the revised letter upon private
request.
When
I was 16 years old I purchased my first car. It was an exciting
day! I had earned $3,000 (that seemed like a lot of money back
then!!!!), and I was going to blow it all on my girlfriend Tammie
because she was pregnant, but then we found out it wasn't mine.
Managing to spend every penny, I took an old Camaro, painted it
metallic brown, slapped new tires and wheels on it and had the
coolest car in the high school parking lot….for 17 days. On Day
18 the engine seized.
I
was back on that yellow ten speed, and boy it made my ass hurt.
Today
when I purchase a used car, I am not so concerned that it is the
coolest looking car in the lot, but I do require that it is mechanically
sound, and that it doesn;t make my ass hurt. I am not alone. With
the average price of a used car approaching $16,000 (my $3,000
wouldn’t go very far today) smart consumers are having the vehicle
inspected by a technician they trust before they buy.
With
the Ultra Expert Used Car Purchase Protection Program your stores
can go beyond what the “other guy” can do when you provide a pre-purchase
inspection to your
customers… You
can guarantee it.
And
your guarantee is backed by an A rated insurance company with
over 30 billion in assets.
The
Ultra Expert Used Car Purchase Protection Program is on the starting
line and the engines are revved! We can have the program operational
in your stores within 60 days from the moment you say “Go”. With
45 million used cars sold every year, the Ultra Expert Used Car
Purchase Protection Program will help you capture a share of this18
billion-dollar market.
To
learn more about this exciting customer acquisition strategy call
us today at 1-800-xxx-xxxx.
Sincerely,
The President
